Men’s lifestyle magazine. Website: frontarmy.com (redeveloped after company takeover).
Role: Webmaster, full time from March 2011 to July 2012.
I began working at FRONT as an intern and joined the team as a full-time member of staff in early 2011. As the only web designer/developer on the team, I was given sole responsibility for the development and maintenance of FRONT’s website and social channels. I also took on the responsibility of the FRONT shop, including front end design and development, product management and some contract negotiation. For the first year, I was also the primary point of contact for both customers and suppliers.
In my first year at FRONT, their website’s traffic doubled and when I left, it was attracting over half a million unique visitors each month.
This graph shows the increase in unique visitors to the FRONT website after I joined in 2011.
Key achievements:
- Relaunched the website on a new web server with a redesigned structure that dramatically increased the site’s performance and allowed greater volumes of web traffic.
- Led a campaign that introduced and promoted new static content on a regular basis, leading to a doubling of web traffic in my first year of employment.
- Optimised the structure of the website for search engines, meaning that Google searches for the names of all FRONTs top models return their profiles on frontarmy.com. This is one of the key reasons for the rapid increase in web traffic.
- Optimised the website and video content for mobile devices, leading to an immediate and ongoing increase in mobile web traffic.
- Restructured the FRONT video service to increase usability and integrate affiliate advertising, leading to a continually increasing source of revenue.
- Created and managed all aspects of the original FRONT shop and then took sole responsibility for the technical and administration side of the later relaunch with, leading to a seamless transition to the new platform and increased revenue from shop sales.