Gothic and Heavy Metal clothing company based in Croydon. Website: spiraldirect.com.
Role: Web & Marketing Designer, full time for 6 months.
In August 2010, I joined the Spiral team and managed a project to develop a new online shop, blog and social media presence. I joined the company at the beginning of the project and liaised with an external company who developed the e-commerce platform. This involved designing the website to a brief, constructing working page templates and creating Photoshop actions to batch process the company’s back-catalogue of over ten thousand product images to fit with the new design. I was also involved in restructuring the shop’s antiquated database system and used web analytics and recent e-commerce case studies to improve the user experience, leading to a boost in sales and positive customer feedback.
Key achievements:
- Completely redesigned the Spiral website from the ground up to make it more user-friendly and make the design fit with the company’s brand image.
- Created a blog on the WordPress platform and took control of their social media presence in order to allow the company to keep their customers up-to-date and promote return traffic.
- Used e-commerce case studies and web analytics software to identify and fix a number of usability issues on the site, resulting in a more user-friendly experience.
- Solved major problems with the company’s out-dated mail order system before it was integrated with the new shop, eliminating the possibility of duplicate records and simplifying the integration between the online shop and the mail order phone service.
- Filmed and edited a video showing the design and manufacturing process of Spiral clothing, which was shown at fashion conventions and generated a great deal of interest from potential retail customers and distributors. Edited using Adobe Premiere and After Effects.